- Joel Embiid signs with Under Armour, and he has 'big things' planned
- 'More Than a Big Man' Joel Embiid 'Excited' to Have His Own Signature Shoe
- NBA Superstar Joel Embiid’s New Deal With Under Armour Will Focus on More Than Just Shoes
Joel Embiid signs with Under Armour, and he has 'big things' planned
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Joel Embiid has agreed to a multi-year shoe deal with Under Armour. The 76ers superstar became a sneaker free agent on September 30 and finally made his new endorsement deal with Under Armour official on Wednesday in Philadelphia. A combination of Embiid's talent on the court and social media presence, particularly on Twitter and Instagram, has made the All-Star center one of the NBA 's most popular players. That was the first thing that I said to Under Armour, and they were behind it percent. I mean, listen But this is bigger than that. I want to use this partnership to do something real.
Philadelphia 76ers franchise center Joel Embiid has signed a five-year deal with Under Armour that is expected to make him the highest-paid player at his position. As part of the deal, Embiid and Under Armour will partner not just on branded footwear and apparel, but also on charitable initiatives in and around Philadelphia and in Cameroon. Early on, give-back events and an ongoing series of basketball camps in his current home and his homeland were major priorities for Embiid. It was the access to fellow Cameroon native Luc Mbah a Moute 's basketball camp as a year-old that made the NBA a reality in just a few years. Embiid holds the trademark for "The Process," and he'll kick things off by unveiling a series of collaborative Under Armour T-shirts and hoodies later today during a surprise event for kids in Philadelphia. Having long circled Embiid as the top sneaker free agent of the year, Kris Stone, Under Armour's senior director of global sports marketing for basketball, had organized a detailed official pitch meeting for late August in Baltimore, once Embiid had returned from playing in the NBA's Africa Game exhibition. Riding in a helicopter first with Embiid's CAA reps from New York to Philadelphia, the group then stopped to pick up its most oversized passenger, with Stone offering up a lint brush as Embiid hopped aboard.
Between his hilarious internet presence, his adoration for Rihanna, and his incredible skill on the court, Embiid is one of the most must-see hoopers in the league on a nightly basis. With serious injury concerns seemingly behind the The Process, he is going to be one of the most in-demand signature athletes up for grabs this year. Even though the seven-footer out of Cameroon is still under contract with the Trefoil Brand, he has spent much of his training for — including an appearance at NBA Media Day — in Under Armour sneakers. Spotted in both the high and low versions of the UA Havoc Basketball shoe, it lends to the notion that he may be on his way to signing with the Baltimore-based brand. This begs the question, is Embiid more interested in the money, or is he concerned with potentially making a product that will garner a more significant fan base?
By: Bryan Kalbrosky September 22,
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That's the theme of a piece Embiid penned on the Under Armour website. And he writes about wanting to honor the memory of his late brother Arthur through his partnership with Under Armour. Basketball has given me everything, but it has to be bigger than basketball. That was the first thing that I said to Under Armour, and they were behind it percent. I mean, listen But this is bigger than that.
'More Than a Big Man' Joel Embiid 'Excited' to Have His Own Signature Shoe
Air JoJos? These are just a couple terrible shoe name ideas for the signature shoe Joel Embiid hopes to bring to stores soon.,
NBA Superstar Joel Embiid’s New Deal With Under Armour Will Focus on More Than Just Shoes